the challenge: Introduce a brand that's been around for over 175 years to the social world, and enhance their online presence.
the solutions: We created a blog, launched @BrooksBrothers on Twitter, developed social content, and established Brooks Brothers' voice across all these channels.
the results: (after a couple months of work) One fine blog; 10,000 Twitter followers, without purchasing an ad or promoted tweet; 40,000 Facebook fans, without launching a single giveaway or promotion; the best voice of any retail brand on Facebook or Twitter.
I helped name, write, and plan content for Brooks Brothers' first-ever blog. As a die-hard jazz fan, this was my favorite article to write.
the challenge: Create social posts that make the everyday ingredients Zarbee’s uses interesting — and draw users to the brand’s website to learn more.
the solution: We commissioned an artist to design a unique typeface that gave the ingredients an authentic, natural feel.
At AKQA, I wrote social content for Gap that was used by stores and agencies all over the world. Although most of what I wrote was centered around still fashion photos, I managed to crank out some fun, clever posts. Here are a few of my favorites.