the background: When Rosetta Stone reinvented their mobile app, we saw it as an opportunity to reinvent them.
the challenge: Convince people that learning a new language is worth it—and that Rosetta Stone's cost is, too.
the insight: People won't pursue a new language because they don't think they can. They might think they’re too old, don’t have the time, or won't get anything out of it.
the solution: #GetTalking, a series of challenges that not only show the everyday benefits of learning a new language, but prove anyone can instantly start speaking like a native with Rosetta Stone.
Challenge one: Food Truck Challenge.
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