LANDING PAGE

 

PRINT ad

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app that lets you see through each lens

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real-time SOCIAl

 

TRANSITIONS EXPEDITIONS

the problem: Eyeglass wearers weren't aware of Transitions' four lens brands as well as how far the brand's technology has come. 

the insight: More than 90% of people who try Transitions love them.

the solution: An integrated campaign featuring a character who loved his Transitions so much, he went on a road trip across the country to spread the word about them. 

the result: Sales increased 4.1% each month the campaign ran.