app that lets you see through each lens
the problem: Eyeglass wearers weren't aware of Transitions' four lens brands as well as how far the brand's technology has come.
the insight: More than 90% of people who try Transitions love them.
the solution: An integrated campaign featuring a character who loved his Transitions so much, he went on a road trip across the country to spread the word about them.
the result: Sales increased 4.1% each month the campaign ran.