TRANSITIONS EXPEDITIONS

the problem: Eyeglass wearers weren't aware of Transitions' four lens brands as well as how far the brand's technology has come. 

the insight: People who try Transitions love them.

the solution: A branded entertainment campaign featuring a character who loved his Transitions so much, he went on a road trip across the country to spread the word about them. 

the result: Sales increased 4.1% each month the campaign ran. 

 

BRANDED CONTENT

 

60-second tv spot

 

CAMPAIGN LANDING PAGE

 

PRINT AD

Transitions Print Ad.png
 

REAL-TIME SOCIAL UPDATES 

 

OUTTAKES