the background: High-end builders in the Hilton Head, SC area were crafting decks using Brazilian hardwood, which requires homeowners to spend an excessive amount of time and money on upkeep.
the challenge: Introduce these builders to Zuri, a decking material that looks just like exotic hardwood, but doesn't require any maintenance.
the solution: Ask builders what they would rather be selling their customers: years of maintenance or a beautiful, maintenance-free deck.
Fake, LOCAL business cards
As you can see from the cheesy names, taglines, and designs, we had a lot of fun making these.
All URLs redirected decking pros to Zuri's website. All phone numbers contacted a local zuri sales rep.